It always comes down to customers. Big business or small, your customers are your present and your future. How can you keep them coming back and buying more? [Click for more...]
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Email marketing is often overlooked by businesses looking for effective marketing tactics, especially with all the noise in the business press about Social Media. It shouldn’t be. It can be an important sales channel and has the added benefit, when done well, of being a branding tool. That’s right, email marketing can be a branding tool.
It’s easy. Just think about teeter totters. [Click for more...]
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I see a lot of confusion when I observe advertising. Marketers, even the most “sophisticated” marketers often don’t understand or take advantage of the perspective from which consumers view their efforts. Their advertising strategy isn’t in sync with the needs and interests of their customers.
Let break it down.
There are two broad objectives for advertising: demand creation and demand fulfillment. That’s it, just the two. On the other hand, consumers go through [Click for more...]
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