Comments on: Customer Relationship Marketing – 5 Guide Posts http://hip-shots.com/2008/08/08/relationship-marketing/relationship-marketing-guide/ Quick tips for business success Wed, 09 Nov 2011 07:02:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sonia Simone http://hip-shots.com/2008/08/08/relationship-marketing/relationship-marketing-guide/comment-page-1/#comment-8 Sonia Simone Fri, 08 Aug 2008 18:33:12 +0000 http://musingonmarketing.com/?p=396#comment-8 This is great stuff! This one is so key: "In this age of commodity products the emotional connection you build between your brand and heavy users may be the only competitive insulation you have." It's very hard for bottom-line folks to get their heads around, but it <em>is</em> a bottom line issue. This is great stuff! This one is so key: “In this age of commodity products the emotional connection you build between your brand and heavy users may be the only competitive insulation you have.”

It’s very hard for bottom-line folks to get their heads around, but it is a bottom line issue.

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