Comments on: Is it Customer Relationship Management or Customer Relationship Marketing http://hip-shots.com/2008/09/02/relationship-marketing/customer-relationship-management-marketing/ Quick tips for business success Fri, 24 Feb 2012 12:57:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sonia Simone http://hip-shots.com/2008/09/02/relationship-marketing/customer-relationship-management-marketing/comment-page-1/#comment-16 Sonia Simone Thu, 04 Sep 2008 19:10:22 +0000 http://musingonmarketing.com/?p=479#comment-16 I always thought CRM was a brilliant kernel concept that was nearly always executed horrendously. Instead of using CRM to make smarter and better connections, most companies saw it as a good tool to strip mine their customer base. What a great idea. I'm sure there are companies using CRM in Godinish ways to actually make their relationships a little more remarkable. The technology to do that doesn't have to be too complex. A customer history, a notes field, and support/frontline people who give a damn. The last one is the tricky bit, of course. I always thought CRM was a brilliant kernel concept that was nearly always executed horrendously. Instead of using CRM to make smarter and better connections, most companies saw it as a good tool to strip mine their customer base. What a great idea.

I’m sure there are companies using CRM in Godinish ways to actually make their relationships a little more remarkable. The technology to do that doesn’t have to be too complex. A customer history, a notes field, and support/frontline people who give a damn. The last one is the tricky bit, of course.

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