Viral Marketing – Friend Get a Friend

by James on September 5, 2008

Micheal Martine, publisher of Remarkablogger, is doing a generous thing on his blog.  In his post, “Recent Blog Launch? Submit Your New Blog Here and Jumpstart Your Blog Traffic!,” he is allowing new blogs to take advantage of his traffic, an average of +15K unique visitors per month, to build their own traffic. It’s a mutually beneficial idea.  He gets readers and RSS feeds while new blogs get a platform to tell blog readers about their efforts.

Viral Marketing

In the New Media lexicon uses the term Viral Marketing. Direct Marketers call this tactic Friend Get a Friend.  It’s a simple, but powerful idea, with two main characteristics: it’s focused on current, usually best customers, who are asked, sometimes with a reward and sometimes without, to invite their friends to join the party, buy the product, or whatever the business proposition is.

Remarkablogger is executing the tactic well.  He is asking people to tell his readers about their blogs.  For his readers there are new blogs to explore which increases his reputation as an expert blogger and his readers get more traffic. Win win.

It’s also a really nice thing for an established blogger to do this for all of us who are trying to get our message out.

Hip Shot

  • Try friend-get-a-friend for your business. MCI built a telco powerhouse in the 1990s with Friends and Family, a product built on this idea.

{ 3 comments… read them below or add one }

Shawn Kinkade September 6, 2008 at 1:04 pm

James – coming over from Michael’s post (actually the twitter post, but I’m on both of them).

I like the look and feel of your blog – have you been happy with Thesis? I was thinking about checking it out.

Great to see your stuff.


Maneesh Madambath September 7, 2008 at 1:29 am

Have benefited from Michael’s idea myself, so have to agree with you completely :)

Glad to have found your blog, subscribing and will explore more now…

Jim Gaudet September 7, 2008 at 7:55 am

Great name by the way, I clicked through to your site from Michaels site. Nice clean looking blog, I like it. I have subscribed and will comment on your posts.



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