In Marketing in a Challenging Economic Economy we talked about two keys for success, confidence and customers. So, what can a marketer, especially a SOHO marketer, do in challenging times? Think about making customers your marketing priority.
You will say that customers are already your priority. I’m sure they are but have you looked carefully at what you are doing and how you are doing it.
This introduces a series of 4 posts, perhaps 5, that will give you new perspective on customers. Each will explore a different aspect of customer relationship marketing and provide some Hip Shots that emphasize how you can apply the ideas to your business. We will cover Best Customers, Heavy Users, Customer Relationship Marketing Principles and Customer Experience.
Please contribute your point of view in the comments. If you are interested, I would be happy to consider a case study you would like to share as a 6th post in the series.
Hip Shot
It’s the customer stupid.
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