Comments on: Warning – Art Direction Run Amok http://hip-shots.com/2008/11/05/advertising/art-direction/ Quick tips for business success Wed, 09 Nov 2011 07:02:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: James Chartrand - Men with Pens http://hip-shots.com/2008/11/05/advertising/art-direction/comment-page-1/#comment-40 James Chartrand - Men with Pens Thu, 06 Nov 2008 01:04:42 +0000 http://jhipkin.wordpress.com/2008/04/03/art-direction-run-amuck/#comment-40 Some of the most effective landing pages out there are the most godawful ugliest things I've ever seen. They work. Why? Because something about the headline captured the reader's eye: the emotional connection. That's it. Sold. The rest doesn't matter. Oh, and all those landing pages have pretty big fonts going on, you'll be pleased to note ;) <abbr><em>James Chartrand - Men with Pens´s last blog post..<a href="http://feeds.feedburner.com/~r/MenWithPens/~3/443025800/spare-no-expense-when-it-comes-to-your-business" rel="nofollow">Spare No Expense When It Comes To Your Business</a></abbr></em> Some of the most effective landing pages out there are the most godawful ugliest things I’ve ever seen. They work. Why? Because something about the headline captured the reader’s eye: the emotional connection.

That’s it. Sold. The rest doesn’t matter.

Oh, and all those landing pages have pretty big fonts going on, you’ll be pleased to note ;)

James Chartrand – Men with Pens´s last blog post..Spare No Expense When It Comes To Your Business

]]>