I was once asked, by a young account person, what the key to being successful agency account person was. Without giving it much thought I said, “Have no fear.” I have given it a lot of thought since then and believe my instincts at the time were right on.
Given the current economic environment we need to keep this basic principle in mind. Those who are afraid follow the pack, often over the cliff, and those who aren’t afraid lead themselves and others toward success. The danger is fluid, it will move, so you need to keep moving as well to put yourself in the best position.