Comments on: Is Your Brand Positioned for Success? http://hip-shots.com/2009/02/11/marketing/positioning-2/ Quick tips for business success Fri, 24 Feb 2012 12:57:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: James http://hip-shots.com/2009/02/11/marketing/positioning-2/comment-page-1/#comment-287 James Wed, 20 Jan 2010 17:51:14 +0000 http://hip-shots.com/?p=1506#comment-287 Great point Susan. An emotional benefit can be a completely valid for a competitive and motivating positioning. Great point Susan. An emotional benefit can be a completely valid for a competitive and motivating positioning.

]]> By: Susan Zechter http://hip-shots.com/2009/02/11/marketing/positioning-2/comment-page-1/#comment-286 Susan Zechter Wed, 20 Jan 2010 01:59:40 +0000 http://hip-shots.com/?p=1506#comment-286 I completely agree with all of your points, James. As an extension of Motivating, or perhaps as an additional point, I would add the element of "Emotion Benefit". An example of this is Jif Peanut Butter's positioning/tagline: Choosy Mothers Choose Jif". The positioning basically tells moms: If Jif is the peanut butter brand you choose, then you are a good mother, one who is selective and caring about what you feed your kid. If you don't choose Jif, you are not a good mother. This positioning has nothing to do with the functional benefits or the product or situational use of the product but can play a key role in defining the brand. I completely agree with all of your points, James. As an extension of Motivating, or perhaps as an additional point, I would add the element of “Emotion Benefit”. An example of this is Jif Peanut Butter’s positioning/tagline: Choosy Mothers Choose Jif”. The positioning basically tells moms: If Jif is the peanut butter brand you choose, then you are a good mother, one who is selective and caring about what you feed your kid. If you don’t choose Jif, you are not a good mother. This positioning has nothing to do with the functional benefits or the product or situational use of the product but can play a key role in defining the brand.

]]> By: Stephen - Rat Race Trap http://hip-shots.com/2009/02/11/marketing/positioning-2/comment-page-1/#comment-78 Stephen - Rat Race Trap Thu, 12 Feb 2009 11:45:34 +0000 http://hip-shots.com/?p=1506#comment-78 Hello James, excellent posts. Hip Shots: So short and to the point I get it! Thank you. <abbr><em>Stephen - Rat Race Trap´s last blog post..<a href="http://feedproxy.google.com/~r/TheRatRaceTrap/~3/_3HXHO9zN-Y/eliminate-the-non-essential-from-your-life.html" rel="nofollow">Eliminate the Non-Essential From Your Life</a></abbr></em> Hello James, excellent posts. Hip Shots: So short and to the point I get it! Thank you.

Stephen – Rat Race Trap´s last blog post..Eliminate the Non-Essential From Your Life

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