Comments on: Social Media – How to Use it for Business Success http://hip-shots.com/2009/04/22/online-marketing/social-media-2/ Quick tips for business success Fri, 24 Feb 2012 12:57:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jason Baer http://hip-shots.com/2009/04/22/online-marketing/social-media-2/comment-page-1/#comment-118 Jason Baer Thu, 23 Apr 2009 04:13:30 +0000 http://hip-shots.com/?p=1902#comment-118 James, thanks so much for the very kind words, and for taking the time to reference my presentation. I really do appreciate it. On the "mass media" element, I always have something like that at the front of every presentation to shake up the doubters and luddites. The truth is that there IS NO SUCH THING as mass media any more. When there are 3x more people in the U.S. using Facebook than watching American Idol, there is no mass reach vehicle out there (other than maybe Super Bowl). Which is precisely why social media is so impactful. It gives you the opportunity to build businesses based on trust and relationships, not targeting and media dollars. And while it takes time and effort to cultivate those relationships, they pay compounding interest in ways that advertising does not, and never did. So, I agree with you that "social media is mass media" is a bit misleading. I'll have to think about revising my headline there, while still making the point that it's not just kids and tech geeks. All the best, j <abbr><em>Jason Baer´s last blog post..<a href="http://feedproxy.google.com/~r/ConvinceandConvert/~3/5qXQQoZ0f-0/" rel="nofollow">Is Social Media Too Fast?</a></abbr></em> James, thanks so much for the very kind words, and for taking the time to reference my presentation. I really do appreciate it.

On the “mass media” element, I always have something like that at the front of every presentation to shake up the doubters and luddites.

The truth is that there IS NO SUCH THING as mass media any more. When there are 3x more people in the U.S. using Facebook than watching American Idol, there is no mass reach vehicle out there (other than maybe Super Bowl).

Which is precisely why social media is so impactful. It gives you the opportunity to build businesses based on trust and relationships, not targeting and media dollars. And while it takes time and effort to cultivate those relationships, they pay compounding interest in ways that advertising does not, and never did.

So, I agree with you that “social media is mass media” is a bit misleading. I’ll have to think about revising my headline there, while still making the point that it’s not just kids and tech geeks.

All the best,
j

Jason Baer´s last blog post..Is Social Media Too Fast?

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