Comments on: If Innovation Generates Revenue Growth – What’s Stopping You? http://hip-shots.com/2009/06/05/innovation/revenue-growth/ Quick tips for business success Wed, 09 Nov 2011 07:02:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: JJ Gray http://hip-shots.com/2009/06/05/innovation/revenue-growth/comment-page-1/#comment-142 JJ Gray Fri, 05 Jun 2009 20:46:24 +0000 http://hip-shots.com/?p=2263#comment-142 One exercise I've found helpful to spur change is to question little things. See if their original reasons for being so have changed. Start small: why do we still use a fax machine? Then think bigger: why do we segment our audience the way we do? Then go even farther: why do we have five different price structures? Or why do we still put our application on DVD? Just the act of questioning small things will start to make bigger questions seem far more obvious. One exercise I’ve found helpful to spur change is to question little things. See if their original reasons for being so have changed.

Start small: why do we still use a fax machine? Then think bigger: why do we segment our audience the way we do? Then go even farther: why do we have five different price structures? Or why do we still put our application on DVD?

Just the act of questioning small things will start to make bigger questions seem far more obvious.

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