Comments on: Use a Reveal Strategy for More Effective Advertising Online http://hip-shots.com/2009/07/13/marketing/effective-online-advertising-2/ Quick tips for business success Wed, 08 Sep 2010 07:40:08 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: James http://hip-shots.com/2009/07/13/marketing/effective-online-advertising-2/comment-page-1/#comment-178 James Sat, 18 Jul 2009 01:47:03 +0000 http://jhipkin.wordpress.com/2008/04/09/reveal-strategy-for-more-effective-online-response-advertising/#comment-178 I used a traditional response campaign to make the point obvious. An awareness campaign should use the same strategy in that consumers will be viewing the ad are at a certain stage in the process. A simple message that appeals to heavy category users will keep the brand in the consideration set. Awareness. But when they engage, whether it's through a web site as described here, or at retail the information they are looking for will be more specific to the transaction. POS and Packaging is not the place to repeat the brand message. Give them functional, practical reasons to choose the brand over competitive choices. I used a traditional response campaign to make the point obvious. An awareness campaign should use the same strategy in that consumers will be viewing the ad are at a certain stage in the process.

A simple message that appeals to heavy category users will keep the brand in the consideration set. Awareness. But when they engage, whether it’s through a web site as described here, or at retail the information they are looking for will be more specific to the transaction. POS and Packaging is not the place to repeat the brand message. Give them functional, practical reasons to choose the brand over competitive choices.

]]> By: Matt Daniels http://hip-shots.com/2009/07/13/marketing/effective-online-advertising-2/comment-page-1/#comment-177 Matt Daniels Wed, 15 Jul 2009 02:32:52 +0000 http://jhipkin.wordpress.com/2008/04/09/reveal-strategy-for-more-effective-online-response-advertising/#comment-177 Good points. But it does assume that online ads require a response and click-through. What about the ads that are there to drive awareness and require minimal follow-through? Do they need a staged approach? <abbr><em>Matt Daniels´s last blog post..<a href="http://feedproxy.google.com/~r/mdaniels/~3/j_5cJ6rMQo8/" rel="nofollow">Business lab experiments make for sexy conversation</a></abbr></em> Good points.

But it does assume that online ads require a response and click-through. What about the ads that are there to drive awareness and require minimal follow-through? Do they need a staged approach?

Matt Daniels´s last blog post..Business lab experiments make for sexy conversation

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