Comments on: It’s the Heavy User, Stupid http://hip-shots.com/2010/07/13/marketing/heavy-user-stupid/ Quick tips for business success Fri, 24 Feb 2012 12:57:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 5 Steps to an Online Relationship Marketing Strategy - Digital Wizard http://hip-shots.com/2010/07/13/marketing/heavy-user-stupid/comment-page-1/#comment-888 5 Steps to an Online Relationship Marketing Strategy - Digital Wizard Fri, 24 Feb 2012 12:57:22 +0000 http://hip-shots.com/?p=3854#comment-888 [...] percentage of consumers who contribute the majority of the category’s volume. Understand who the heavy users are and what they need. It’s not what the majority [...]

[...] percentage of consumers who contribute the majority of the category’s volume. Understand who the heavy users are and what they need. It’s not what the majority [...]

]]> By: A consumer centered approach to bring order to chaos « FreshView Marketing http://hip-shots.com/2010/07/13/marketing/heavy-user-stupid/comment-page-1/#comment-869 A consumer centered approach to bring order to chaos « FreshView Marketing Thu, 21 Jul 2011 15:10:04 +0000 http://hip-shots.com/?p=3854#comment-869 [...] also need to change your mind about consumer worth. Again, they aren’t all the same. In fact, heavy category users, while typically a small percentage of your consumers, are worth a whole lot more than the [...]

[...] also need to change your mind about consumer worth. Again, they aren’t all the same. In fact, heavy category users, while typically a small percentage of your consumers, are worth a whole lot more than the [...]

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