5 Guidelines for Getting Effective Advertising

May 2, 2011

You know the old line about wasting half your advertising budget? Well it doesn’t need to be this way. Use the following five guidelines when working with your ad agency or creative resource and you will get more effective advertising:

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If You Don’t Know Where You’re Going, Any Road Will Do

May 27, 2010

An effective advertising strategy knows what it needs to do, it knows where it’s going and what it’s trying to deliver. This seems simple enough, but I keep seeing posts, here’s one on Biznik, LinkedIn Direct Ads vs. Google Adwords: Which one is better?, and tweets about adverting, that keep missing this fundamental point — [...]

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Are You Interested in Effective Marketing? Advertising Strategy Matters

January 21, 2010

Effective ads are key for effective marketing. But, many marketers, even the most “sophisticated,” often don’t understand or take advantage of the perspective from which consumers view their efforts. Their marketing isn’t effective because their advertising strategy isn’t in sync with the needs and interests of their customers. Effective Marketing Let break it down. Effective [...]

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