You know the old line about wasting half your advertising budget? Well it doesn’t need to be this way. Use the following five guidelines when working with your ad agency or creative resource and you will get more effective advertising:(...)
Read the rest of 5 Guidelines for Getting Effective Advertising (335 words)

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An effective advertising strategy knows what it needs to do, it knows where it’s going and what it’s trying to deliver. This seems simple enough, but I keep seeing posts, here’s one on Biznik, LinkedIn Direct Ads vs. Google Adwords: Which one is better?, and tweets about adverting, that keep missing this fundamental point — your objective matters.

An effective advertising strategy delivers against one of two broad objectives: demand creation or demand fulfillment. That’s it, just the two.

On the other hand, (...)
Read the rest of If You Don’t Know Where You’re Going, Any Road Will Do (423 words)

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Post tags: Advertising, Effective Advertising, Marketing Strategy, Marketing Tactics, Online Advertising

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Effective ads are key for effective marketing. But, many marketers, even the most “sophisticated,” often don’t understand or take advantage of the perspective from which consumers view their efforts. Their marketing isn’t effective because their advertising strategy isn’t in sync with the needs and interests of their customers.

Effective Marketing

Let break it down.

Effective marketing has two broad objectives: demand creation and demand fulfillment. That’s it, just the two. On the other hand, consumers go through (...)
Read the rest of Are You Interested in Effective Marketing? Advertising Strategy Matters (285 words)

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© James for Hipkin's Hip Shots, 2010. | Permalink | 2 comments | Add to del.icio.us
Post tags: Business Strategy, Effective Advertising, Marketing Strategy, Marketing Tactics

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