From the category archives:

Advertising

Engagement – The Key to Effective Marketing Communication

September 28, 2009

Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand. – Chinese Proverb Your marketing communication is much more likely to be effective if your target consumer finds the advertising relevant and engaging. For example, this pair of transit posters (The picture was taken with my iPhone in a BART Station last year [...]

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Hiring an Ad Agency – 4 Quick Tips

December 19, 2008

We are involved in two new business pitches right now so I thought I would share some quick tips on hiring an ad agency. Hip Shot Don’t — it’s usually easier and cheaper to ask the incumbent for a meaningful plan to address your concerns. Meet with agency management, give them a fair chance to [...]

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6 Quick Tips on Assessing Advertising

December 5, 2008

The ad agency or a freelancer you hired to develop advertising is asking you to assess their work. For many business people assessing advertising can be daunting. For them, it’s right up there with Dental Surgery in the fun department. After all, if you could develop the ads you wouldn’t need to hire an outside [...]

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