December 5, 2008
The ad agency or a freelancer you hired to develop advertising is asking you to assess their work. For many business people assessing advertising can be daunting. For them, it’s right up there with Dental Surgery in the fun department. After all, if you could develop the ads you wouldn’t need to hire an outside [...]
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November 5, 2008
An esteemed colleague asked the question, “Why are so many ads so ugly?” Why indeed. I ask the question, “Why are so many ads hard to understand? And why do I have to decipher what I’m suppose to do or think?” Images tell, copy sells. The game Simon Says is a classic example of human [...]
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