Advertising

6 Quick Tips on Assessing Advertising

December 5, 2008

The ad agency or a freelancer you hired to develop advertising is asking you to assess their work. For many business people assessing advertising can be daunting. For them, it’s right up there with Dental Surgery in the fun department. After all, if you could develop the ads you wouldn’t need to hire an outside [...]

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Warning – Art Direction Run Amok

November 5, 2008

An esteemed colleague asked the question, “Why are so many ads so ugly?”  Why indeed. I ask the question, “Why are so many ads hard to understand? And why do I have to decipher what I’m suppose to do or think?” Images tell, copy sells. The game Simon Says is a classic example of human [...]

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What Mad Men Says About Advertising Media Planning

September 4, 2008

I enjoy Mad Men, the TV show about an ad agency in the 60s. I don’t enjoy it because it’s an accurate representation of advertising in the time period, it’s not, and no I wasn’t working then. I enjoy it because of the sometimes harsh light it shines on contemporary attitudes. Have we really progressed [...]

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