From the category archives:

Innovation

Innovation, Where Can I Find it?

February 23, 2010

As many of you, my loyal readers know I write occasionally about innovation as a marketing growth strategy. It’s an important subject because finding growth through innovation is one of the most reliable strategies a business can use to prosper.
OK, if it’s so important, the question becomes, “Where can I find it?” Well, not here.

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To Find Innovation – Keep Asking “Why?”

December 2, 2009

Finding business innovation ideas isn’t difficult but it can be hard to do. The answers are there if you are willing to work for them. Usually the front-line staff know. The customers definitely know. Business innovation is all around if you are willing and know how to dig for it.
An example. When I started in [...]

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Innovation – The Hardest Part is Starting

November 16, 2009

In most organizations business innovation is seen as “risky” behavior. For example, I’m on the Advisory Board of MaxPoint Interactive, an online advertising start-up. They developed a geo targeting technology for banner ads that’s 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular. I’m using [...]

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