From the category archives:

Marketing

Customers are Important

February 25, 2010

I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability. Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy.
Customers Are Important
View more presentations from James Hipkin.

Read the full article →

Small Business Marketing Strategy – the Short Version

January 14, 2010

Marketing strategy is a topic I write and read about frequently. One of my favorite blogs to read is IttyBiz. Her focus is micro businesses but her posts are almost always applicable to business in general.
Here’s a post, Whats Your Home Business, that is typical of this. While ostensibly about a micro business’s [...]

Read the full article →

Is Your Marketing Plan Designed for Business Growth

January 7, 2010

An effective marketing plan is focused on factors that will have a meaningful impact on business growth. I had a client once who was kind enough to share his detailed marketing plan with me. The plan showed that they intended to spends several hundred million dollars on advertising to acquire new customers.
“Great,” I said. [...]

Read the full article →

← Previous Entries