My Facebook friend, Prof. Christopher Shallow, posted the following tip about successful marketing on his Facebook status:

Solution to price competition is to develop a:

1. Differentiated offer

2. Differentiated delivery

3. Differentiated image

(It is these three that differentiate the successful from the me-too’s!)

His intent, stated later in the thread, was,

…to help small businesses think about how they can solve that well-known problem of thinking that they have to compete on price.

I responded saying,(...)
Read the rest of Which Will be a More Successful: Marketing Your Products or Satsifying Your Customers? (541 words)

Lots of special stuff is available exclusively to email subscribers. It's easy, just click here to subscribe. Thanks.

© James for Hipkin's Hip Shots, 2011. | Permalink | 4 comments | Add to del.icio.us
Post tags: Best Customers, Customer Marketing, Marketing Strategy

Feed enhanced by Better Feed from Ozh

Being in business isn’t hard. Sell something your customers need. Bring in more money than you send out.

Having a successful business is a lot harder. Being successful means you have to do everything that much better than your competition. You need a positioning that’s, unique, competitive and motivating. This is hard.

To be successful in business you need to understand what the category requires, you need to “sell something your customers want,” but this isn’t enough. Even if you do it very well, this won’t differentiate you, it won’t make your business the category leader, it won’t lead to high margins and growth.

It’s table stakes.(...)
Read the rest of What Poker Can Teach Us About Being Successful in Business (382 words)

Lots of special stuff is available exclusively to email subscribers. It's easy, just click here to subscribe. Thanks.

© James for Hipkin's Hip Shots, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Business Strategy, Management, Marketing Strategy

Feed enhanced by Better Feed from Ozh

I read something interesting at the gym last week in Seth Godin’s latest book, Linchpin.

Artists don’t think outside the box, because outside the box there’s a vacuum.

Finding an effective positioning for your business won’t come from thinking outside the box. It will come from re-imagining the box you are in, the market where you compete.(...)
Read the rest of An Effective Positioning ≠ Outside of the Box Thinking (527 words)

Lots of special stuff is available exclusively to email subscribers. It's easy, just click here to subscribe. Thanks.

© James for Hipkin's Hip Shots, 2010. | Permalink | One comment | Add to del.icio.us
Post tags: Business Strategy, Marketing Strategy, SOHO Marketing

Feed enhanced by Better Feed from Ozh