Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success.

From the May 26th edition of AdAge:

Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history is the most reliable predictor of success, according to research from TRA, which has been pairing data from set-top TV boxes with retail loyalty-card purchase data since 2008.

Want more evidence? (...)
Read the rest of It’s the Heavy User, Stupid (325 words)

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Post tags: Best Customers, Business Strategy, Customer Marketing, Customers, Heavy Users, Marketing Strategy

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I often find my self helping people who want to be successful entrepreneurs, people with an “idea.” When we sit down, it comes as a surprise when I tell them having an idea is the easy part. Ideas, they’re a dime a dozen. Lots of them out there. I probably have two or three a day. The hard part is execution. Making the idea real, and making it pay, now that’s hard.

So how does one become a successful entrepreneur?(...)
Read the rest of Three Steps to Being a Successful Entrepreneur (525 words)

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© James for Hipkin's Hip Shots, 2010. | Permalink | 4 comments | Add to del.icio.us
Post tags: Business Strategy, Innovation, Marketing Strategy

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Business growth is hard at any time, it’s especially hard in a challenging economy. We’ve written about this before in Five Priorities in a Challenging Economy.

But it’s not all doom and gloom. I’m getting calls from business leaders, the survivors and I’m hearing the same request consistently, “We’re doing fine but growth has stalled. What can we do to stimulate business growth?”

Well your best bet is to pull up a three legged stool. Simple, economical and stable. No need for four legs when three will do.

Let me ‘splain.(...)
Read the rest of Stimulating Business Growth with a Three Legged Stool (424 words)

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© James for Hipkin's Hip Shots, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Business Strategy, Effective Advertising, Heavy Users, Marketing Strategy

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