Marketing

Which Will be a More Successful: Marketing Your Products or Satsifying Your Customers?

June 28, 2011

My Facebook friend, Prof. Christopher Shallow, posted the following tip about successful marketing on his Facebook status: Solution to price competition is to develop a: 1. Differentiated offer 2. Differentiated delivery 3. Differentiated image (It is these three that differentiate the successful from the me-too’s!) His intent, stated later in the thread, was, …to help [...]

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What Poker Can Teach Us About Being Successful in Business

April 25, 2011

Being in business isn’t hard. Sell something your customers need. Bring in more money than you send out. Having a successful business is a lot harder. Being successful means you have to do everything that much better than your competition. You need a positioning that’s, unique, competitive and motivating. This is hard. To be successful [...]

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An Effective Positioning ≠ Outside of the Box Thinking

November 1, 2010

I read something interesting at the gym last week in Seth Godin’s latest book, Linchpin. Artists don’t think outside the box, because outside the box there’s a vacuum. Finding an effective positioning for your business won’t come from thinking outside the box. It will come from re-imagining the box you are in, the market where [...]

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