Marketing

Marketing P’s at the Great British Beer Festival

September 10, 2010

This guest post was provided by Vincent O’Brien, a friend and colleague who supports companies in The UK, Europe and North America with sage marketing advice and council. The title really says it all. There is only one Great British Beer Festival, it’s great, it features British beer and there’s an amount of festivity. The [...]

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Email Marketing – There’s Still Life in the Old Gal

August 13, 2010

Email marketing has gone out of fashion. For many marketers it was never a serious contender for budget and now, with the new shiny thing, Social Media, omnipresent, it doesn’t even cross their minds. This is a shame.

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It’s the Heavy User, Stupid

July 13, 2010

Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success. From the May 26th edition of AdAge: Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history [...]

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