Marketing

Three Steps to Being a Successful Entrepreneur

June 29, 2010

I often find my self helping people who want to be successful entrepreneurs, people with an “idea.” When we sit down, it comes as a surprise when I tell them having an idea is the easy part. Ideas, they’re a dime a dozen. Lots of them out there. I probably have two or three a [...]

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Stimulating Business Growth with a Three Legged Stool

May 6, 2010

Business growth is hard at any time, it’s especially hard in a challenging economy. We’ve written about this before in Five Priorities in a Challenging Economy. But it’s not all doom and gloom. I’m getting calls from business leaders, the survivors and I’m hearing the same request consistently, “We’re doing fine but growth has stalled. [...]

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Customers are Important

February 25, 2010

I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability. Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy. Customers Are Important View more presentations from James Hipkin.

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