From the category archives:

Online Marketing

Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

Read the full article →

Email Marketing – An Effective Strategy is a Teeter Totter

January 28, 2010

Email marketing is often overlooked by businesses looking for effective marketing tactics, especially with all the noise in the business press about Social Media. It shouldn’t be. Email marketing can be an important sales channel and has the added benefit, when done well, of being a branding tool. That’s right, email marketing can be a [...]

Read the full article →

Social Media – How to Use it for Business Success

April 22, 2009

I had planned to write a post about Social Media but then I saw Jason Baer’s presentation on Slideshare: 7 Ways to Use Social Media to Build Stunning Business and Personal Brands. I recommend you take a look. My one disagreement with Jason’s point of view is that it is Mass Media. It is no [...]

Read the full article →
  • To contact me …

    card.ly
  • Categories