From the category archives:

Online Marketing

Effective Online Marketing – Are You Panning for Gold?

March 3, 2009

You don’t have to look very hard here in San Francisco to see gold mining’s influence. During the Gold Rush of 1849 hundreds of thousands of men, and some intrepid women, came to San Francisco seeking their fortune. What they found, when they reached the gold fields, was back-breaking work. A miner used a pan [...]

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3 Kinds of Websites and
How They Support Your Business

January 30, 2009

Websites have become a very important part of a business’s marketing toolbox. They are the de facto face of the business, and are often even more important that the business’s physical location. Even for a traditional business, a business that has locations and/or sells through traditional distribution channels, an effective website is key. But, how [...]

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Landing Page
Best Practices

January 28, 2009

I use the following presentation of landing page best practices to dissuade clients from doing the long list of things they are sure will improve their landing pages. You can find a more detailed explanation of many of these best practices in Steve Krug’s book, Don’t Make Me Think. I recommend you read it. You [...]

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