January 26, 2009
Today’s post about a successful website strategy was written by guest blogger: Reena Kapoor. I worked with Reena on the project she describes. It was successful on many levels. Recently, I advised a consumer packaged goods (CPG) brand on their website strategy. This is a non-trivial question because often what gets lost is not just [...]
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December 16, 2008
Get the right message, to the right person, at the right time. OK, so the secret to effective online advertising isn’t such a big secret. But, lets consider what’s going on today. Online, Marketers are looking for consumers in a mountain of wasted circulation. Meanwhile, consumers are looking for relevant content in a mountain of [...]
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