From the category archives:

Online Marketing

CPG Brands: A Successful Website Strategy Means Discerning your Audience

January 26, 2009

Today’s post about a successful website strategy was written by guest blogger: Reena Kapoor.  I worked with Reena on the project she describes. It was successful on many levels. Recently, I advised a consumer packaged goods (CPG) brand on their website strategy.  This is a non-trivial question because often what gets lost is not just [...]

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Effective Online Advertising
The Secret Revealed

December 16, 2008

Get the right message, to the right person, at the right time. OK, so the secret to effective online advertising isn’t such a big secret. But, lets consider what’s going on today. Online, Marketers are looking for consumers in a mountain of wasted circulation. Meanwhile, consumers are looking for relevant content in a mountain of [...]

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Question of the Day, “Do online shoppers scan or read?”

December 8, 2008

Conventional direct marketing wisdom says long copy out sells short. Online, conventional wisdom says people scan so keep it short. Which is correct? Probably both, it depends on the circumstances. Many years ago, as a naive Account Executive, I asked the Executive Creative Director to explain why long copy performs better than short copy. Much [...]

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