Online Marketing

Landing Page
Best Practices

January 28, 2009

I use the following presentation of landing page best practices to dissuade clients from doing the long list of things they are sure will improve their landing pages. You can find a more detailed explanation of many of these best practices in  Steve Krug’s book, Don’t Make Me Think. I recommend you read it. You [...]

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CPG Brands: A Successful Website Strategy Means Discerning your Audience

January 26, 2009

Today’s post about a successful website strategy was written by guest blogger: Reena Kapoor.  I worked with Reena on the project she describes. It was successful on many levels. Recently, I advised a consumer packaged goods (CPG) brand on their website strategy.  This is a non-trivial question because often what gets lost is not just [...]

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Effective Online Advertising
The Secret Revealed

December 16, 2008

Get the right message, to the right person, at the right time. OK, so the secret to effective online advertising isn’t such a big secret. But, lets consider what’s going on today. Online, Marketers are looking for consumers in a mountain of wasted circulation. Meanwhile, consumers are looking for relevant content in a mountain of [...]

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