Online Marketing

5 Steps to an Online Relationship Marketing Strategy

October 28, 2010

With most products and services competing in largely parity landscapes, the relationship a brand, product or service has with its customers is often its only competitive differentiation. Said another way, businesses with strong customer relationships usually lead their categories. That’s because the economics of relationship marketing are compelling; there are five sources of revenue from [...]

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Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

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Email Marketing – An Effective Strategy is a Teeter Totter

January 28, 2010

Email marketing is often overlooked by businesses looking for effective marketing tactics, especially with all the noise in the business press about Social Media. It shouldn’t be. Email marketing can be an important sales channel and has the added benefit, when done well, of being a branding tool. That’s right, email marketing can be a [...]

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