From the category archives:

Relationship Marketing

Customer Marketing – Good Customers Expect to be Rewarded

February 5, 2010

It always comes down to customer marketing. Big business or small, your customers are your present and your future. How can you use customer marketing to keep them coming back and buying more?

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9 Steps to Relationship Marketing Nirvana

January 5, 2010

A relationship marketing strategy is an effective and efficient way to generate business growth. It focuses effort on customers, ideally best customers, rather than squandering precious resources trying to acquire prospects of undetermined value. OK, so if a relationship marketing strategy is the way to go how should I think about it? Consider three broad [...]

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5 Priorities for Customer Marketing in a Challenging Economy

October 19, 2009

I had the opportunity last week to present Customer Marketing in a Challenging Economy to the

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