Relationship Marketing

9 Steps to Relationship Marketing Nirvana

January 5, 2010

A relationship marketing strategy is an effective and efficient way to generate business growth. It focuses effort on customers, ideally best customers, rather than squandering precious resources trying to acquire prospects of undetermined value. OK, so if a relationship marketing strategy is the way to go how should I think about it? Consider three broad [...]

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5 Priorities for Customer Marketing in a Challenging Economy

October 19, 2009

I had the opportunity last week to present Customer Marketing in a Challenging Economy to the

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5 Ways Small Business Can Use Customer Marketing to Grow

September 8, 2009

Small businesses don’t have big budgets. Small business needs to look for low-cost opportunities to compete and grow. Given this fact of life, customer marketing is often your best and most efficient path to growth. “But I’ve always focused my marketing on customer acquisition.” This is probably true and it’s probably true for your competition [...]

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