You know the old line about wasting half your advertising budget? Well it doesn’t need to be this way. Use the following five guidelines when working with your ad agency or creative resource and you will get more effective advertising: [Read more...]


I have experienced a lot of good fortune in my life. This may be dumb luck but I don’t think so. I may have exceptional talent. Again, I don’t think so. In my experience, business opportunity comes as a result of two broad criteria:

  1. You are paying attention, and
  2. You aren’t afraid to take the risk. [Read more...]