Job interviews aren’t hard. There are only three questions you need to answer. Come prepared and you can lead the process rather than letting the process lead you.

Why do I say this? Well, business is good and we are recruiting a second production team. This means I will be interviewing candidates and will, once again, be horrified by the generally abysmal interviewing skills most people have. It doesn’t have to be this way. It’s really not that hard. [Read more...]

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Effective AdvertisingYou know the old line about wasting half your advertising budget? Well it doesn’t need to be this way. Use the following five guidelines when working with your ad agency or creative resource and you will get more effective advertising: [Read more...]

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I have experienced a lot of good fortune in my life. This may be dumb luck but I don’t think so. I may have exceptional talent. Again, I don’t think so. In my experience, business opportunity comes as a result of two broad criteria:

  1. You are paying attention, and
  2. You aren’t afraid to take the risk. [Read more...]

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