How to Take Advantage of Relationship Moments

April 27, 2009

Last Friday Deb Rapacz contributed another Relationship Marketing Power Question: Are You Wasting Relationship Moments. As with previous posts in this series I will respond with some quick tips on how to use the ideas in Deb’s post in your business. The Relationship Marketing Matrix pictured above was developed ten years ago when I worked [...]

Read the full article →

Relationship Marketing Power Questions – Are you wasting Relationship Moments?

April 24, 2009

Last Friday we started a series of Relationship Marketing posts, Rethinking Relationship Marketing, by my friend and colleague Deb Repacz*. In the series Deb asks several relationship marketing power questions. The first question was, “What’s the basis of this relationship?” One Monday I responded with some practical ideas, some Hip Shots, on how to apply [...]

Read the full article →

Customers are Important – Is Your MarCom Strategy in Sync with Your Customer’s Interest

April 9, 2009

For marketers customers are important but their business is their focus. This is good but it’s also dangerous. When you are 100% focused on a particular product or activity, from the point of view of your business, it’s difficult to not project this interest onto customers.  But, in reality, they aren’t nearly as interested as [...]

Read the full article →