Are You Suffering from Social Media Myopia?

February 23, 2009

I am frustrated by the fixation, especially among its advocates, on Social Media as the next great marketing channel. I have news for you, consumers aren’t nearly as interested in marketing as you are. That doesn’t mean they never get involved; their interest ebbs and flows with their need. And it’s not that Social Media [...]

Read the full article →

Is Your Brand Positioned for Success?

February 11, 2009

Positioning is a element of a successful marketing strategy. But, while it’s very important, explanations of positioning are often obtuse and overly complicated. So, is your brand positioned for success? Early in my career in Canada I worked on the Energizer battery brand. We spent millions of dollars promoting Energizer using the tag line, “Nothing [...]

Read the full article →

3 Kinds of Websites and
How They Support Your Business

January 30, 2009

An effective websites is a very important part of a business’s marketing toolbox.  It is the de facto face of the business, and are often even more important that the business’s physical location. Even for a traditional business, a business that has locations or sells through traditional distribution channels, an effective website is key. But, [...]

Read the full article →