February 23, 2009 I am frustrated by the fixation, especially among its advocates, on Social Media as the next great marketing channel. I have news for you, consumers aren’t nearly as interested in marketing as you are. That doesn’t mean they never get involved; their interest ebbs and flows with their need. And it’s not that Social Media [...]
Read the full article → February 11, 2009 Positioning is a element of a successful marketing strategy. But, while it’s very important, explanations of positioning are often obtuse and overly complicated. So, is your brand positioned for success? Early in my career in Canada I worked on the Energizer battery brand. We spent millions of dollars promoting Energizer using the tag line, “Nothing [...]
Read the full article →