Advertising

Simplicity Versus Complexity
Which Leads to Marketing Success?

December 23, 2008

I’ve been thinking about how to achieve marketing success and an interesting dynamic has surfaced. The perspectives that ad agency people have on complexity, compared to the perspective of direct/interactive marketing people is an enlightening clue to how to achieve marketing success. I’m not suggesting one is right and the other is wrong, just that [...]

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Hiring an Ad Agency – 4 Quick Tips

December 19, 2008

We are involved in two new business pitches right now so I thought I would share some quick tips on hiring an ad agency. Hip Shot Don’t — it’s usually easier and cheaper to ask the incumbent for a meaningful plan to address your concerns. Meet with agency management, give them a fair chance to [...]

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6 Quick Tips on Assessing Advertising

December 5, 2008

The ad agency or a freelancer you hired to develop advertising is asking you to assess their work. For many business people assessing advertising can be daunting. For them, it’s right up there with Dental Surgery in the fun department. After all, if you could develop the ads you wouldn’t need to hire an outside [...]

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