Best Customers

Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

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Customer Marketing – Good Customers Expect to be Rewarded

February 5, 2010

It always comes down to customer marketing.  Big business or small, your customers are your present and your future.  How can you use customer marketing to keep them coming back and buying more?

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9 Steps to Relationship Marketing Nirvana

January 5, 2010

A relationship marketing strategy is an effective and efficient way to generate business growth. It focuses effort on customers, ideally best customers, rather than squandering precious resources trying to acquire prospects of undetermined value. OK, so if a relationship marketing strategy is the way to go how should I think about it? Consider three broad [...]

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