Best Customers

Innovation – The Hardest Part is Starting

November 16, 2009

In most organizations business innovation is seen as “risky” behavior. For example, I’m on the Advisory Board of MaxPoint Interactive, an online advertising start-up. They developed a geo targeting technology for banner ads that’s 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular. I’m using [...]

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Should B to B Marketing Support Sales?

October 22, 2009

Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in the Q&A was the relationship between the Sales and [...]

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5 Ways Small Business Can Use Customer Marketing to Grow

September 8, 2009

Small businesses don’t have big budgets. Small business needs to look for low-cost opportunities to compete and grow. Given this fact of life, customer marketing is often your best and most efficient path to growth. “But I’ve always focused my marketing on customer acquisition.” This is probably true and it’s probably true for your competition [...]

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