Best Customers

Customer Marketing – Good Customers Expect to be Rewarded

February 5, 2010

It always comes down to customer marketing.  Big business or small, your customers are your present and your future.  How can you use customer marketing to keep them coming back and buying more?

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9 Steps to Relationship Marketing Nirvana

January 5, 2010

A relationship marketing strategy is an effective and efficient way to generate business growth. It focuses effort on customers, ideally best customers, rather than squandering precious resources trying to acquire prospects of undetermined value. OK, so if a relationship marketing strategy is the way to go how should I think about it? Consider three broad [...]

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Innovation – The Hardest Part is Starting

November 16, 2009

In most organizations business innovation is seen as “risky” behavior. For example, I’m on the Advisory Board of MaxPoint Interactive, an online advertising start-up. They developed a geo targeting technology for banner ads that’s 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular. I’m using [...]

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