February 5, 2010 It always comes down to customer marketing. Big business or small, your customers are your present and your future. How can you use customer marketing to keep them coming back and buying more?
Read the full article → January 5, 2010 A relationship marketing strategy is an effective and efficient way to generate business growth. It focuses effort on customers, ideally best customers, rather than squandering precious resources trying to acquire prospects of undetermined value. OK, so if a relationship marketing strategy is the way to go how should I think about it? Consider three broad [...]
Read the full article →