Posts tagged as:

Business Strategy

Customers are Important

February 25, 2010

I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability.  Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy.
Customers Are Important
View more presentations from James Hipkin.

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Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

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Are You Interested in Effective Marketing? Advertising Strategy Matters

January 21, 2010

Effective ads are key for effective marketing. But, many marketers, even the most “sophisticated,” often don’t understand or take advantage of the perspective from which consumers view their efforts. Their marketing isn’t effective because their advertising strategy isn’t in sync with the needs and interests of their customers.
Effective Marketing
Let break it down.
Effective marketing has two [...]

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