Posts tagged as:

Business Strategy

Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

Read the full article →

Are You Interested in Effective Marketing? Advertising Strategy Matters

January 21, 2010

Effective ads are key for effective marketing. But, many marketers, even the most “sophisticated,” often don’t understand or take advantage of the perspective from which consumers view their efforts. Their marketing isn’t effective because their advertising strategy isn’t in sync with the needs and interests of their customers. Effective Marketing Let break it down. Effective [...]

Read the full article →

Small Business Marketing Strategy – the Short Version

January 14, 2010

Marketing strategy is a topic I write and read about frequently. One of my favorite blogs to read is IttyBiz. Her focus is micro businesses but her posts are almost always applicable to business in general. Here’s a post, Whats Your Home Business, that is typical of this. While ostensibly about a micro business’s marketing [...]

Related Posts with Thumbnails
Read the full article →
  • To contact me …

    card.ly
  • Categories