Business Strategy

Effective Marketing – a Positive Sum Equation

July 9, 2010

Business often thinks about marketing as a zero sum effort. “You pay me this much and I will give you equal value in return.” Well, to be effective, marketing needs to be positive sum. “You pay me this much and I will give you equal value and this much more in return.” This is a [...]

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Three Steps to Being a Successful Entrepreneur

June 29, 2010

I often find my self helping people who want to be successful entrepreneurs, people with an “idea.” When we sit down, it comes as a surprise when I tell them having an idea is the easy part. Ideas, they’re a dime a dozen. Lots of them out there. I probably have two or three a [...]

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Stimulating Business Growth with a Three Legged Stool

May 6, 2010

Business growth is hard at any time, it’s especially hard in a challenging economy. We’ve written about this before in Five Priorities in a Challenging Economy. But it’s not all doom and gloom. I’m getting calls from business leaders, the survivors and I’m hearing the same request consistently, “We’re doing fine but growth has stalled. [...]

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