Business Strategy

Are You Interested in Effective Marketing? Advertising Strategy Matters

January 21, 2010

Effective ads are key for effective marketing. But, many marketers, even the most “sophisticated,” often don’t understand or take advantage of the perspective from which consumers view their efforts. Their marketing isn’t effective because their advertising strategy isn’t in sync with the needs and interests of their customers. Effective Marketing Let break it down. Effective [...]

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Small Business Marketing Strategy – the Short Version

January 14, 2010

Marketing strategy is a topic I write and read about frequently. One of my favorite blogs to read is IttyBiz. Her focus is micro businesses but her posts are almost always applicable to business in general. Here’s a post, Whats Your Home Business, that is typical of this. While ostensibly about a micro business’s marketing [...]

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Is Your Marketing Plan Designed for Business Growth

January 7, 2010

An effective marketing plan is focused on factors that will have a meaningful impact on business growth. I had a client once who was kind enough to share his detailed marketing plan with me. The plan showed that they intended to spends several hundred million dollars on advertising to acquire new customers. “Great,” I said. [...]

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