Posts tagged as:

Customer Experience

Relationship Marketing Power Questions – Are you wasting Relationship Moments?

April 24, 2009

Last Friday we started a series of Relationship Marketing posts, Rethinking Relationship Marketing, by my friend and colleague Deb Repacz*. In the series Deb asks several relationship marketing power questions. The first question was, “What’s the basis of this relationship?” One Monday I responded with some practical ideas, some Hip Shots, on how to apply [...]

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Relationship Marketing Principles: Putting Customer Experience Marketing to Work

April 2, 2009

One of the Hip Shots in Monday’s post, Customer Experience – Another Way to Differentiate Your Brand, was, “Use Customer Experience Marketing as an opportunity to deliver on the Customer Relationship Marketing Principles.” OK, so what does that mean exactly? How can I use the relationship marketing principles and customer experience marketing together? Here are [...]

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Customer Experience – Another Way to Differentiate Your Brand

March 30, 2009

Customer experience is a vital part or branding. “We don’t get them to try our product by convincing them to love our brand; we get them to love our brand by convincing them to try our product.” The Ad Contrarian With consumers reluctant to spend, attracting then ones who want to shop is very important. [...]

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