Posts tagged as:

Customer Experience

The 5th Relationship Marketing Principle – Relationships at Risk

February 27, 2009

We like to bang the blog about relationship marketing and the importance of customers. They are your lifeblood but they are often taken for granted. The fifth of the five Relationship Marketing Principles is, “The second most crucial time is when the relationship is at risk.” The truth is, the relationship is always in danger. [...]

Read the full article →

3 Kinds of Websites and
How They Support Your Business

January 30, 2009

An effective websites is a very important part of a business’s marketing toolbox. It is the de facto face of the business, and are often even more important that the business’s physical location. Even for a traditional business, a business that has locations or sells through traditional distribution channels, an effective website is key. But, [...]

Read the full article →

Landing Page
Best Practices

January 28, 2009

I use the following presentation of landing page best practices to dissuade clients from doing the long list of things they are sure will improve their landing pages. You can find a more detailed explanation of many of these best practices in Steve Krug’s book, Don’t Make Me Think. I recommend you read it. You [...]