Customer Experience

CPG Brands: A Successful Website Strategy Means Discerning your Audience

January 26, 2009

Today’s post about a successful website strategy was written by guest blogger: Reena Kapoor.  I worked with Reena on the project she describes. It was successful on many levels. Recently, I advised a consumer packaged goods (CPG) brand on their website strategy.  This is a non-trivial question because often what gets lost is not just [...]

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Are You Connecting with Heavy Users?

January 23, 2009

Heavy users, are the people who drive volume and revenue in the business where you compete. They are the people who visit their favorite fast food locations nearly every day. However, non, light and moderate consumers represent the majority. This drags down the mean (average) usage level. Why does this matter? With mass marketing it [...]

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Marketing in a Challenging Economy
#4 Delivering the Best Customer Experience

October 13, 2008

This is the last in a series of four posts that present marketing tactics a business can consider, especially a SOHO business, in a challenging economy. The premise is that customers and success with customer relationship management are the key. Marketing in a Challenging Economy – #1 Best Customers recommends finding best customers and focusing [...]

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