Posts tagged as:

Customer Marketing

Is Your Marketing Plan Designed for Business Growth

January 7, 2010

An effective marketing plan is focused on factors that will have a meaningful impact on business growth. I had a client once who was kind enough to share his detailed marketing plan with me. The plan showed that they intended to spends several hundred million dollars on advertising to acquire new customers.
“Great,” I said. [...]

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Social Media Best Practices – 7 Steps to Success

November 9, 2009

Social Media – 7 Steps to Success
View more documents from James Hipkin.

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Should B to B Marketing Support Sales?

October 22, 2009

Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in the Q&A was the relationship between the Sales and [...]

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