Customer Marketing

What Party Monsters Teach Us About Customer Marketing

August 13, 2009

I’ve noticed something I find both disturbing and frustrating that will help you craft an effective customer marketing strategy. People seem surprised when they learn the majority of activity comes from the minority of participants. This, even though we are surrounded by examples: Go to a party and watch the crowd. Most of the activity [...]

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Marketing in a Challenging Economy – What a Marketer Can Do

September 30, 2008

In Marketing in a Challenging Economic Economy we talked about two keys for success, confidence and customers.  So, what can a marketer, especially a SOHO marketer, do in challenging times?  Think about making customers your marketing priority. You will say that customers are already your priority.  I’m sure they are but have you looked carefully [...]

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