Customer Relationship Management

Marketing in a Challenging Economy
#1 Best Customers

October 2, 2008

In a difficult economy, customer relationship marketing focused on best customers is your most efficient source for revenue and profit. It costs way more to get new customers than it costs to keep existing customers. Any argument so far?  I didn’t think so. But, do you know who your best customers are?  Most businesses don’t. [...]

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Is it Customer Relationship Management or Customer Relationship Marketing

September 2, 2008

What does the “M” in CRM stand for? Is it customer relationship marketing or management? Traditionally it meant Management, as in Customer Relationship Management.  I hate this.  It’s an anachronism from the CRM boom in the ’90s.  Big software companies like Oracle, ePiphany, IBM, sold CRM software to companies that wanted to manage customers. There [...]

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