Posts tagged as:

Customer Relationship Marketing

Effective Marketing – a Positive Sum Equation

July 9, 2010

Business often thinks about marketing as a zero sum effort. “You pay me this much and I will give you equal value in return.” Well, to be effective, marketing needs to be positive sum. “You pay me this much and I will give you equal value and this much more in return.” This is a [...]

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Relationship Marketing – Do Twitter and Facebook Make Sense for You?

March 10, 2010

Last week I wrote about an approach to relationship marketing, Hub and Spoke: A Customer Marketing Strategy for the Rest of Us, that even the smallest business can use. Two of the most commonly used and least understood spokes, or tactics, in this approach to relationship marketing are Twitter and Facebook.

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Customers are Important

February 25, 2010

I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability.  Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy. Customers Are Important View more presentations from James Hipkin.

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