Customer Relationship Marketing

Customers are Important

February 25, 2010

I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability.  Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy. Customers Are Important View more presentations from James Hipkin.

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Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

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Customer Marketing – Good Customers Expect to be Rewarded

February 5, 2010

It always comes down to customer marketing.  Big business or small, your customers are your present and your future.  How can you use customer marketing to keep them coming back and buying more?

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