Customer Marketing

Which Will be a More Successful: Marketing Your Products or Satsifying Your Customers?

June 28, 2011

My Facebook friend, Prof. Christopher Shallow, posted the following tip about successful marketing on his Facebook status: Solution to price competition is to develop a: 1. Differentiated offer 2. Differentiated delivery 3. Differentiated image (It is these three that differentiate the successful from the me-too’s!) His intent, stated later in the thread, was, …to help [...]

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It’s the Heavy User, Stupid

July 13, 2010

Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success. From the May 26th edition of AdAge: Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history [...]

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Is Your Marketing Plan Designed for Business Growth

January 7, 2010

An effective marketing plan is focused on factors that will have a meaningful impact on business growth. I had a client once who was kind enough to share his detailed marketing plan with me. The plan showed that they intended to spends several hundred million dollars on advertising to acquire new customers. “Great,” I said. [...]

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