Posts tagged as:

Customers

It’s the Heavy User, Stupid

July 13, 2010

Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success. From the May 26th edition of AdAge: Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history [...]

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To Find Innovation – Keep Asking “Why?”

December 2, 2009

Finding business innovation ideas isn’t difficult but it can be hard to do. The answers are there if you are willing to work for them. Usually the front-line staff know. The customers definitely know. Business innovation is all around if you are willing and know how to dig for it. An example. When I started [...]

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Should B to B Marketing Support Sales?

October 22, 2009

Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in the Q&A was the relationship between the Sales and [...]

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